How To Survive A Scandal Successfully

2017 has been a year of controversies. From Pepsi and United Airlines to individuals like Michael Flynn and Kathy Griffin, almost every public figure managed to put the wrong foot forward. We’re living in a world where every word and action is put under the microscope, analyzed (or perhaps overanalyzed) and sometimes given a completely…

Communicating Change In Your Organization

How should companies communicate change in their organization? Can you draw a communication change in your company? Will it work? Can you draw illustrations and make things easy for everyone to understand? Yes, you can! You can visually communicate your ideas! Changes within the company are most often communicated using slick and professional looking videos….

Facebook Enhances Mobile Ads Features

You can show your ads full-screen on Facebook! Facebook had introduced Canvas, a mobile ad format to offer a richer and more responsive ad experience. They’ve now enhanced the feature by rolling our three new templates. Each of these templates is tied to a specific objective and promises to make selling easy. Some of the…

Does Truth Really Matter In The Trump Era

Alternative facts, post truths…. Donald has surely contributed to the English lexicon more than we credit him for…. In a world where bullies like Donald Trump gain power and in a culture that cares about the loudest (as opposed to the sanest) voice in the room, does truth matter? That was the subject of a…

Hasbro ‘s Transformation Into A Modern Toymaker

It was not until 2012 that toymakers Hasbro overhauled their sales strategy. While earlier their strategies were exclusively targeted to children, post 2012, they began focusing on kids of all ages, i.e. not just the children, but their moms and dads as well. This helped them grow their sales by nearly $1 billion for the…

Twitter Adds New Feature With Sponsored Live Video

Twitter and Google have a few updates lined up for users… Twitter is now experimenting with different ways to get people to use their live video feature. The company recently experimented with live video by livestreaming the Zac Brown Band concert and the Marian Hill concert. To promote the concert, Twitter set up a reminder…

This is What Customers Think About Your Brand…

Does your image about your brand align with what customers think about you? Co.Design asked more than 500 customers what they thought about a particular brand. They then studied what the brands did. Surprisingly, the customers were on target! For example, Coke was synonymous with happiness. And Jaguar with speed. Their advertisements and marketing campaigns…

Redefining Strategic Communications: Why Is It Necessary

From using strategic communications as a means to build relationships to the discussion of marketing philosophy with the Wall Street Journal CMO, we have covered a wide range of topics this week. Some of them include: If you’re into public relations, I’m sure you would have realized that you cannot afford to be tactical –…

Mistakes Happen – But PR Professionals Deal With It That Matters

Mistakes happen; it’s inevitable in everything that involves humans. How do brands and their professional public relations professionals deal with things…. Yes, mistakes happen! And the world does revel in making us feel miserable about it. Thanks to social media and other platforms, our slip-ups are micro-analysed and etched forever in public memory. What differentiates…

Time To Bid Adieu To Ad Value Frequency?

What’s the future of ad value frequency? What’s the future of public relations? Join us as we gaze into the crystal ball for you… The concept of ad value frequency has been around for many years now. While it puts a dollar value and allows the media industry to compare results with their advertising efforts,…

Next Page »