Shionogi Inc. is the U.S. based subsidiary of Shionogi & Co., Ltd., a Japanese pharmaceutical company with a 139-year history discovering and developing innovative therapies. Today Shionogi continues this focus on the development and commercialization of high quality medicines that protect the health and well-being of the patients they serve. The company currently markets products in several therapeutic areas including anti-infectives, pain and cardiovascular diseases.
Lindsay Bohlander, Director of Advocacy and PR at Shionogi,
runs the regional PR office for Shionogi with limited resources
and great efficiency. Furthermore, Shionogi generates
an incredible volume of coverage for its consumer
pharmaceuticals like Claritin, Rosuvastatin and
Nitrazepam, creating a considerable workload for
the one-person PR department.
As a regulated industry, it’s vital that Bohlander and her executive team stay abreast of emerging issues and trends that may have a negative, or positive, impact on her consumers or their products. It’s also important for Shionogi that employees understand the issues impacting or surrounding the development of medicines, for it increases their engagement and satisfaction on the job when they truly care and understand the causes they are supporting.
Shionogi had an established relationship with a US-based PR firm with whom they were spending a significant sum of money to also handle their media monitoring and reporting. However, over time, Bohlander was becoming increasingly skeptical of the value being delivered. In particular her concerns were around:
In August of 2017, Bohlander was in the process of actively researching new vendors to replace her PR agency when Fullintel’s Media Monitoring and Intelligence Services came onto her radar.
With our previous PR agency, it was like we were in the prehistoric age of media monitoring unformatted, ugly Word docs that failed to offer the insight we needed to stay ahead of our stakeholders.
Bohlander started out with a free trial of Fullintel’s media monitoring and intelligence
services after the recommendation of a peer.
What attracted Lindsay to the Fullintel offering was demonstrated in her initial interactions with their sales and customer success team. Every single question or challenge she raised was met with a definitive “Yes, we can help you there”. She made it clear she was looking for a media monitoring and research partner that would make her life easier, and appease her senior leadership team.
“It was their manual scouring of the internet and social media posts, in addition to the traditional monitoring results consolidation, to make sure we didn’t miss a beat that really got my attention. It was clear that Fullintel was going to be an efficient and cost-effective choice for me,” she said.
When asked as to why she chose to work with Fullintel, Bohlander was confident with her response. “I was comfortable with the knowledge that Fullintel had the media analysis expertise I could leverage should I wish to expand my engagement with them - which I promptly did,” said Bohlander as she described why she chose to work with Fullintel.
Fullintel has made my media monitoring less-painful, and less time-consuming. You get off the phone confident that things are going to be done the right way.
Prior to engaging Fullintel, Bohlander had been paying her PR agency to conduct her media
monitoring and reporting. They had been producing poor media monitoring coverage
summaries and unprofessional documents that were not suitable for sharing. They were
visually un-appealing and lacked any actionable media intelligence.
Since switching to Fullintel for all of Shionogi North America’s media monitoring and reporting requirements, Bohlander has recouped the 3 hours per week she had been spending optimizing the media intelligence reports she had been receiving. Fullintel was able to provide Bohlander with the intelligence and insight that she required, far more cost effectively, by leveraging their team of media analyst experts who worked round the clock to ensure her reports met every expectation.
Now that Fullintel is doing my monitoring and analysis, I’m saving close to $30,000 annually which is incredible considering the work quality and efficiency gains I’m also receiving.