Posted in Media Intelligence, Media Measurement | Nov 20, 2018 | Andrew Koeck
If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value – AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned news...
Posted in Influencer Monitoring, Media Intelligence | Jul 24, 2018 | Andrew Koeck
When it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for insight...
