While most executives understand the value PR adds to a business, it’s not always fully appreciated. As result, it's necessary to illustrate the impact of what news is published, the magnitude of its audience, the way in which your messages are interpreted and how your brand reputation is being perceived. This media coverage analysis needs to be provided to your stakeholders in an efficient and digestable manner – wherever they are, on any device. For without demonstrating the power and potential of public relations and social media, you risk leaving valuable resources on the table and devaluing practices that can help the bottom line.
Your Fullintel analyst concentrates on coverage that is relevant to your business, helping you report and showcase results while giving you additional business intelligence with narrative about what your results mean. Because they know your company and industry intimately, and act as an extension of your team, they are able to synthesize the results into a format that makes immediate sense to your stakeholders for better decision making.
Each Fullintel customer is unique, with different analysis and reporting requirements. Executive insight and analysis is different to that which your tactical PR team requires. Furthermore, when an issue or crisis breaks, or perhaps a product is launched by your marketing group, the media data collation and reporting will be substantially different – and appreciated by those specific groups only.
Our most graphic and visually appealing report of them all. Most commonly used to report and analyze impact of coverage related specifically to an event, campaign, product launch, trade show attendance, earnings release, or opportunity within a specific time frame.
Your Fullintel analyst will hand curate your Media Impact Report and provide context and narrative to the content, using industry standard metrics to quantify effectiveness and showcase your impact on the business.
Insight you will gain from a Media Impact Report includes:
Organizing one's media coverage is never a simple task. Least of all are the last-minute requests from executives to produce a coverage report for a meeting. With Fullintel, your reports are curated by media expert professionals, who go to painstaking lengths to ensure this time-consuming task is done for you - so you can focus on getting the coverage that counts.
Not only do our analyst prepared coverage reports save you time, but it gives your internal stakeholders and clients a document that simply illustrates the results of their efforts and metrics far more easily. They can be quickly produced as one-offs for events impacting your business, or prepared daily to track a competitor's campaign or earning's report.
Insight you will gain from a Media Coverage Report includes: